![]() FAKE IT UNTIL YOU MAKE IT? Should you fake it until you make it? And at what point do you think you have made it and when should you stop? Or do you set another target and start all over again? Fake it till you make it refers to the idea of projecting self-confidence in order to convince yourself that you can attain a goal that you feel as though you do not yet have the skills to achieve. Richard Branson said that if someone asks if you can do a task, say yes immediately and then worry about how to do it later. After all, we’re always learning new skills and this is how we grow professionally and personally. There’s a difference, though between being fake, and faking it. Just look on LinkedIN, everyone is posting publicly about how amazing they are and how their business is booming. But when I speak to people face to face many have recently owned up to how much they’re struggling for new clients and cashflow is drying up. I have learned over the last year how fake friends can be. They’re no longer in my life and though I was sad to let them go, I don’t want them to reappear. They were conditional friends, happy to be around me as long as I had something to offer them- free tickets to an event, free drinks in a bar, introduction to my contacts that may benefit themfree goodies I shared when I was sent promotional products and even free PR advice. The list is endless. Once they got everything out of me they turned on me with their behaviour and so I cut ties. That kind of fakery can fuck off. It’s perfectly okay to elevate your status and say how marvellous you are. If you don’t believe you are, how do you expect others to? I tell people I offer consultancy to that they must brag about their business products and services, if you don’t believe you’re the best then you’re basically telling people to go someplace better. Without being in delulu land and you can back it up, then a little embellishment goes a long way, after all that is what advertising and PR executives do everyday. Faking it until you make it can be a positive thing, it may encourage you to be more productive at work in order to get the sales you want. The filtered insta pics of you sucking in your stomach can spur you on to do that extra workout. I am guilty of them both but I am not fake, I spill my guts out on social media everyday. I admit to botox and every beauty enhancement and age defying treatment offered to me. If you want to come across as a happy person but inside you’re crying with stress, force a smile. If you want to come across as a popular person but you’ve spoken to no one in three days, act more friendly and warm. Focus less on your faults as that will just lead into a spiral of self sabotage. Faking it until you make it is absolutely fine if it is about changing your behavior first and trusting the feelings will follow. As long as your motivation is in the right place, faking it until you make it can effectively make your goals become reality. Just make sure you're interested in changing yourself on the inside, not simply trying to people please or boast that you’re better than someone else. That’s not endearing. Ultimately be the change you want to see and stay authentic.
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