What constitutes a suitable post on LinkedIn? Two days ago I posted about how I can go clubbing and still run a business. Someone commented it wasn't suitable for Linkedin and the irony wasn't lost on me. Alongside it was a pic of me and another said that I was screaming for attention. Thank you for noticing, isn't that the point to stand out? LinkedIn is a platform for visibility and or personal branding. And for getting noticed. It’s for showing people who you are and what you do and that you’re not a beige corporate robot who spends their entire existence talking about KPIs and coffee. Attention isn’t the enemy of credibility, invisibility is. Of course, there are posts that are inappropriate. I’m not suggesting we turn it into OF but who decided that talking about business, ambition, ageing, having a social life, looking good, going out, being a woman over 50 or refusing to behave exactly as people expect you to behave somehow makes your content less professional? My entire lifestyle model is built on those things and it’s thriving. If my post made someone stop scrolling and form an opinion, good. And if anyone actually looks at what I actually do for a living, my business got the thing most businesses spend thousands trying to buy: Attention. For the record it’s working, my platforms have a total of 300,000 views every month and as a writer I am always looking for fresh content to post which is then monetized. I am currently building my autobiography ghostwriting business and what better way to present who I am than to keep blogging? Because if you’re going to trust someone to write your life story do you really want someone who has spent the last 20 years hiding behind a corporate headshot and a list of qualifications? Or do you want someone who has actually lived a rather interesting life? Someone who has interviewed people, written stories, built businesses, raised children, moved abroad, taken risks, launched brands, survived changing media landscapes, reinvented herself and understands how to turn a life into a story people actually want to read? That is what people buy when they work with me. They’re not just buying words, they’re buying experience, a personality and a voice from someone who knows what makes a story scroll-stopping. As for attention? That’s literally my job. And if anyone is still confused about who I am and why I’m not particularly interested in fitting into your comfort zone, please read my book. It’s all in there.https://www.amazon.co.uk/Youre-Going-Die.../dp/B0FCTX9ZK5
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