May 25th, 2025

I'M NOT HERE FOR A POPULARITY CONTEST
I’m back in Liverpool for the weekend, and already the familiar frustrations of the local business scene are bubbling up. Yesterday, I received a message that perfectly sums up what I’m dealing with:
“Hi Amanda, I am not in PR anymore but I am glad I am not so I don’t have to deal with you.”
My response? "You’re not missed."
Sharp, with an underlying tone of fuck you, did I ask?
That kind of clicky, toxic behaviour is exactly why I’m not here for popularity contests or being part of some exclusive business “club.” I’m not here to win friends or be liked by everyone. I’m here to do my job with integrity, deliver results, and build genuine relationships based on respect. And honestly? I genuinely don’t give a shit if you like me. I like me. My kids love me. I'm good at what I do. That’s all that matters.
If you’ve ever been part of a tight-knit corporate community, you’ll know what I mean. There are always groups playing favouritism that feels more like high school politics, and drama that wastes everyone’s time. It’s exhausting, unprofessional, and a massive distraction from what really matters.
I’ve dealt with companies that invite every other magazine to an event except me, which is funny really, since I’m the only publication still standing after 17 years, with a robust following and my reputation intact. I’m known for no-nonsense; I don’t blow smoke up anyone’s ass and I speak my mind which frankly, gets results.
When business becomes about who you know, we lose sight of the bigger picture. Innovation stalls, opportunities get missed, and talented people are sidelined because they don’t fit the model group. For those of us who simply want to work hard and be respected for what we do, it’s frustrating and demoralising.
I believe business should be about authenticity, collaboration, and mutual respect. It’s about bringing value, building partnerships, and helping each other grow, not tearing people down or playing popularity games. I really thought this was over.
Despite the noise and drama, I’m committed to staying focused on my values. I choose my connections carefully, keep my standards high, and don’t waste time on negativity. Because at the end of the day, reputation is earned by what you do, not who you rub shoulders with.
I have found my tribe, I keep my head down, and keep delivering my best. Popularity fades, but respect and results last.
And as for Liverpool? I’m outta here tomorrow. I'll be working from the beach in my bikini. This is exactly why I moved to Cyprus. Where there’s freedom, where people are happier, and where life feels less weighed down by petty politics. People's hate make me shine brighter. Maybe this woman just needs some more vitamin D

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