January 06th, 2026

NEW BLOG: 2026 Is the Year to Stop Blowing Smoke Up Your Own Arse
“I’m delighted to say…” Ugh. No you’re not. And I’m not delighted to read it either. If I see one more vanilla social media post like that, I might scream. No one cares about polite announcements anymore. 2026 is about being real, being bold, and actually saying something worth reading and these sentences make me immediately scroll by before I have finished the sentence.
From a PR point of view, starting a post with “I’m excited to say” is most likely to win the least engaging sentence of the day. It’s the same fake enthusiasm, the same hollow excitement. Most content is forgettable especially polite, self congratulatory posts about your morning networking event. If you want to get noticed, you need originality. If you want to remain invisible, carry on as you were.
Originality isn’t about being flashy. It’s not about screaming for attention or overhyping yourself. It’s about being honest, confident, and unapologetically you. It’s about saying things people actually want to read, not things that sound like they were written by a robot. That’s what grabs eyes, keeps people reading, and makes you memorable.
Whether you’re a brand, a writer, a creative, or just someone tired of the same old noise, this is your permission to ditch the clichés. No more “thrilled to announce” or “announcement coming soon.” Just fucking say it and say it with pizzazz. Say something interesting that actually generates an emotion. (Yes I swore and yes, you’re still reading.)
This is your 2026 permission slip to bin the clichés.
Being original takes courage. It means showing personality, taking a stance, and sometimes ruffling feathers. But that’s exactly why it works. In a world of bland, predictable content, being bold, funny, honest, or even slightly irreverent is what makes you stand out. Your audience will notice. They’ll remember you. And they’ll respect you for it.
So here’s your 2026 challenge: write like a human. Talk like you haven’t just downloaded chat gpt. Stop following the masses and start being original and watch how much difference it makes.

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