Buying stuff makes us all feel good, but buying Gucci's ŌURA ring
won't just give you a burst of endorphins because it's a shiny new thing:
it might actually make you a healthier person.
ŌURA's rings are the middle ground between wellness gizmo and slick fashion flex, the latter element being the crux of the Gucci partnership.
Compared to even the most compact wellness monitoring devices
(like an Apple Watch),
the ŌURA rings are shockingly minute, barely taking up any more room than the average bit of jewelry (it only weighs four grams!) yet somehow packed with enough sensory tech to gauge sleep activity, heart rate, body temp, and even breathing patterns.
In fact, the only difference from the base ŌURA rigs is the 18kt yellow gold trim and interlocking G branding across the ring's band. Oh, and the $950 price tag (the normal ŌURA rings are about $350).
ŌURA's app then delivers what reviews call "succinct and actionable" suggestions for improving one's health.
This collaborative ŌURA ring makes sense in the world of Gucci because it's all about feeling good in one's own body, beyond skin-deep. Health is a luxury, after all, so you could convincingly argue that Gucci's ŌURA ring is the pinnacle of retail therapy.
WORDS BY JAKE SILBERT