ŌURA's rings are the middle ground between wellness gizmo and slick fashion flex, the latter element being the crux of the Gucci partnership.

Compared to even the most compact wellness monitoring devices
(like an Apple Watch),
the ŌURA rings are shockingly minute, barely taking up any more room than the average bit of jewelry (it only weighs four grams!) yet somehow packed with enough sensory tech to gauge sleep activity, heart rate, body temp, and even breathing patterns.

In fact, the only difference from the base ŌURA rigs is the 18kt yellow gold trim and interlocking G branding across the ring's band. Oh, and the $950 price tag (the normal ŌURA rings are about $350).


ŌURA's app then delivers what reviews call "succinct and actionable" suggestions for improving one's health.

This collaborative ŌURA ring makes sense in the world of Gucci because it's all about feeling good in one's own body, beyond skin-deep. Health is a luxury, after all, so you could convincingly argue that Gucci's ŌURA ring is the pinnacle of retail therapy.

WORDS BY JAKE SILBERT
MORE HERE

Charle new single is out on Spotify.
[lyrics and link below]

.ENERGY - lyrics

​Thought it was forever
Now I'm learning from it
Thought we could be better
From the day it started

Made a world together
And in front of our eyes
We watched it fall apart
Everything I wanted

You could never see it
Baby you're so toxic
But you didn't mean it
Yeah you made a promise
But I can't turn back again, back again

All my energy
Find my inner peace
Do what's good for me
And I'm taking my time
All my energy
Find my inner peace
Do what's good for me
And I'm taking my time

Holding onto something
But I'm holding back
I did it all for nothing
Now I'm sick and tired of
All the things you're saying
And your grip on me is still to tight
I'd rather fight
Everytime I run right back

I don't wanna leave you in the past
After all this time I had your back
But the weights too much
I've had enough, I

All my energy
Find my inner peace
Do what's good for me
And I'm taking my time
All my energy
Find my inner peace

Do what's good for me
And I'm taking my time

All this time i've tried to find
The thing that makes me stronger
But how could I feel alive
If you just make me weaker

Sleepless nights and compromise
I need a fucking breather
I've realised you're in disguise
And now it's no surprise
All my energy
Find my inner peace
Do what's good for me
And I'm taking my time.


Want more of Charle - follow her on Instagram and listen to her new song on Spotify.