"mumtrepreneur" from Glasgow
Let me introduce myself...
My name is Lisa Stewart, aged 41 and I am a "mumtrepreneur" from Glasgow, Scotland.
An only child and separated from my mum at the young age of 14,
I have lived a tough life without maternal guidance.
I have fought my way through life dealing with Mental Health issues, Anxiety Disorder and childhood trauma that caused me to believe I was never going to be good enough to be a success.
But I also had a burning ambition to prove that wasn't true.
As I grew older, I found great success within the Sales Industry but, although I was succeeding in my field, something was missing. I wasn't making a real difference to anyone.
After losing a cherished Uncle to skin cancer and supporting many friends (male and female) who had been diagnosed with Melanoma and other forms of skin cancer, mostly due to the effects of using sunbeds, I wanted to make a difference in the world of skin cancer awareness and prevention.
My career experience until that time had been primarily in the Sales and Marketing industry. I studied in Beauty and became Qualified in Professional Spray Tanning, Anatomy and Physiology then went on to spend time with some of the best Chemists and Product Developers in the Tanning Industry, working on the perfect formulas that would soon become one of the most loved tanning brands in the UK.
My goal was to develop a range of self-tanning products that would eliminate the typical pet hates found when using fake tan.
These included issues such as; the scent of fake tan being associated with old biscuits; the mess it makes and the stains it left on clothing and bedding; the uneven and patchy way the products faded off on the skin as the days past and, of course, the orangey coloured tones of the final results, not normally associated with a natural tan.
After months of development, we finally created the STAR Luxury Tanning range.
My ultimate mission is to educate sunbed users that there is a safe and natural-looking alternative to using a dangerous sunbed and exposing your skin to highly dangerous UV rays.
The brand name was chosen and created by myself. I wanted my new range to be looked at as the "Star of Tanning Brands" but also, to underline what the brand stands for, using the letters S.T.A.R. to form the slogan, "Safe Tanning Avoids Risks".
I launched the Star Luxury Scents range in October of 2019
and the products were instantly loved by Pageant girls, Brides and Dancers
all over the UK.
As the Star brand grew in popularity, it became the most requested tanning brand for UK Pageant girls and I now have the incredible opportunity of travelling around the UK, attending various Pageant events and spray-tanning the contestants, friends and family to be flawlessly tanned on stage and in the audience.
Over the years, I have been invited to some incredible events and met some amazing people, including some of the most well-respected skin experts in Harley Street, London who, within 3 months of our launch, had tried & tested our products on their customers and given the Star Luxury Tanning Brand multiple industry recommendations, due to how gentle the products were on sensitive skin and how well patient scars, skin spots and areas of melanin deficiency (vitiligo) were covered up and hidden, raising their confidence levels.
By March 2020, only 5 months into our expansion plans, we were forced to close our doors due to the Covid Pandemic.
I continued to promote and sell our DIY Tanning products, using an online store on my website, aiming to provide those looking to pamper themselves at home with luxury products at an affordable price.
Those months of stress and so much negativity were definitely tough to deal with but I have a "no quit" attitude and I believe in my mission, myself and in my products, so much more than to give up at the first hurdle.
By May 24th 2021, lockdown had been lifted in Scotland and it was time to relaunch. However, only a week later, I experienced the worse trauma I could ever go through. This may be triggering for some readers so I feel it only fair to warn you all in advance.
Tragically, I found my children's father 2 days after he had hung himself, on 31st May 2021.
This resulted in me struggling from PTSD and severe Anxiety, which I still suffer from to this day. Having to explain to our young children what had happened, that he was now in Heaven, was the most heartbreaking thing I've ever had to do in my entire life.
I didn't have the mental strength to handle the day to day running of a business and so I had to step back for a short time.
But I had to show my daughters how to be strong and how to move forward in a positive way.
I had to be the role model they could look up to and for them to be able to believe in my ability to keep them safe and secure without their Daddy.
They were my motivation to carry on, to not quit and to continue to build my tanning empire.
I had so many requests for my products from areas all around the UK so I decided to launch an Accredited Training Academy, to train and develop students into new Star Luxury Tanning stockists and to teach Qualified Sprayers the techniques used to get the optimal results from the Star Luxury Tanning products.
I am currently looking for Salon and Mobile stockists in various postcode areas around the UK and Northern Ireland and I have also recently launched in Dubai. We will be launching in the US in July.
I have always believed in supporting local, UK based businesses, especially those that have been created by people who aren't motivated purely by profit and who have a genuine passion and goal to make a difference in the world. This is the reason I developed the #StarFamily concept; a supportive group of like-minded individuals who are all committed to skin cancer awareness and helping to reduce the skin cancer rates caused by sunbeds by promoting a healthy and safe Spray-tanning service.
#StarFamily members are loyal to the Star Luxury Tanning brand and, in return, I offer them complimentary advertising, promotion, postcode exclusivity, direct contact and support with myself and free client referrals.
I am proud to be the only tanning brand owner who knows every one of her customers personally. Anyone who chooses to support my brand over another competitor means the absolute world to me as I couldn't grow the business or achieve my mission without them. Loyalty means everything to me and every one of my customers are special to me. They all have a personal connection with me because they are so much more than just dollar signs to me.
Star Luxury Tanning products are made with natural, organic and vegan friendly ingredients.
We never test on animals and never will.
Our DHA is Eco-Certified Organic and our products are scented with natural oils. They are therefore ideal for those with sensitive skin and skin irritations and perfectly safe for children and pregnant ladies to use.
We have 4 shades, suited to every skintone, including the darkest of skintones to give that natural-looking, glossy, glowing finish to the skin.
I am currently looking for more Salon Owners and Mobile Beauticians
to join our #StarFamily by using our Professional Spray-tanning Solutions
and by selling our retail products.
I am also looking for Beauty Students who would like to learn everything about introducing Professional Spray-tanning to their Qualifications, using the Star Luxury Tanning brand.
I have some amazing new products being launched over the summer months
and I can't wait to see how far we grow this next year.
To join us or to find out more, email me directly at firstname.lastname@example.org or browse our website for product information and prices at www.startanning.co.uk.
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for pr, advertising, features, suggestions, promotion, or just to say hi...
+44 7916 332 469
+44 79000 46 766
1523 Market St