To start with, we have the website with my branding on it, then there’s the screen on the night which everyone is looking at, with my branding on, plus the winners rosettes, with my branding on and, of course, the actual award with, yes you guessed it, my branding on it. So winners take away their award and place it proudly in their business with my name on it as a reminder.
Equally important for you, I absolutely recommend entering awards for 10 very good reasons:
1. Free Marketing
Just being shortlisted can improve brand awareness and promote your business to new customers via local or national PR.
2. Public recognition of you and your teams' efforts
A successful entry celebrates the hard work and achievements of you and any colleagues.
3. A reason to communicate with your customers
What better reason to get in touch with your customers and tell them your fantastic news?
4. Separates you from your competition
A business award win, making a shortlist, or being nominated can act as a 3rd party endorsement for your business. A really positive way of differentiating yourself from your competitors.
5. Year round promotion
Recognition of your achievements doesn't end once the award ceremony is over. You can use your title as part of your sales pitch all year round.
6. Badge of quality of your business for prospective customers
The trust and credibility that comes with awards recognition can play a key part in a potential new customer's decision to choose you.
7. Feel good feeling within your business amongst your team – boosts staff morale
An award win helps focus staff on what's great about your company and makes them proud to be a part of it.
8. Easier to recruit new staff
Business awards boost your hiring stature amongst new recruits. If you are the best, the best will want to work with you.
9. Opportunities to network with other winners and runners ups
Your visibility as a finalist or winner is enhanced, not just in front of customers, but also with potential suppliers or business partners.Your visibility as a finalist or winner is enhanced, not just in front of customers, but also with potential suppliers or business partners.
There are plenty of opportunities to meet like-minded people providing plenty of business networking potential.
10. Can sometimes lead to new investment in your business or partnerships with other local businesses
Awards are great PR for your business, it’s not vain to enter, it makes good business sense
Of course there are hundreds of awards to enter to choose which ones you want to enter, if they’re free enter them all! There’ll be a team reading through your entry form. Winning awards is a numbers game so it stands to reason that the more you enter the greater your chances of winning.
…Of course there's always the sceptics who think awards are all rigged and about magazine owners trying to sell overpriced seats at gala dinners. But the dinners offer entertainment, food and drink for up to 6 hours so actually just coming along on the night for the entertainment is excellent value in itself.
Many people have seen their friends and colleagues struggle to choose suppliers or products and will choose the one with the award saying something along the lines of “it must be good, it’s won an award”.
Market researchers, Shape-the-Future, conducted a major market research exercise involving 400 business decision makers.
The survey showed once and for all that industry awards really do make a difference in a business-to-business context. The survey found that 82% of those taking part admitted to being influenced by awards when buying products and services for their business. This statistic does vary depending on the product or service under consideration, for example the statistic is 72% for financial services and over 90% for construction services.
Reinforcing the link between awards success and reputation, 76% agreed with the statement “Awards are important for generating business or improving the value of a brand”.
The research also showed that more organisations were ramping up the number of awards than scaling them down. The net result is that awards are becoming increasingly valued and increasingly hard to win.
Four key pieces of advice when building awards into your marketing plan:
1. Never assume that only the big guys win awards. This is simply wrong for most awards.